Dec 04, 2018

Strategy

Posted by GrowScore

Using Videos Effectively: 3 Practical Tips

Video marketing has been increasingly important but often stated as a tool with high investment costs and low ROI. The reality could not be further from the truth. Here’s why:

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Mar 02, 2020

Strategy

Posted by Growscore

The Essential Guide to Creating Marketing Videos on a Budget

As customers are gradually turning away from traditional media and focusing on digital to discover and experience brands, the digital video format is becoming increasingly significant. Digital video also has the highest average click-through rate (1.8%) of any digital format. With the introduction of small, short videos in 2015, a video will become more and more important for marketers. Previously many companies said, video production budgets are high. But now, it is available for everyone. Here is the essential guide on how to create marketing videos on a budget.

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Jan 28, 2020

Strategy

Posted by Growscore

Introduction to Inbound Marketing: The Importance of Content

If you’ve been told you need content by your agency or web developer, it’s probably because the emphasis that search engines such as Google are putting on having quality content. Content being knowledge, facts, opinion, video, other media is one method that search engines categorise and index your website for certain keywords.

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