Feb 27, 2020
Posted by GrowScore
You have created your content marketing plan, and you have published all your content, but you don’t know how to evaluate your success? In some cases, your KPIs might help you, but mostly they only show the end game of your content marketing, not the actual performance of your content. But how do evaluate your content marketing? There are three factors you need to consider measuring: attention, action and approval. Let’s talk about attention first.