Strategy

Feb 03, 2020

Strategy

Posted by Growscore

Using Marketing Automation for Content Marketing

Marketing automation refers to setting up systems within your marketing and sales funnels in order to scale up your marketing efforts efficiently and effectively. The advantage behind marketing automation is that the system gives you leverage and allows you to focus on refining and actually delivering your product or service.

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Dec 19, 2018

Strategy

Posted by GrowScore

Introduction to Remarketing

Remarketing is essentially advertising to people based on what they have already indicated an interest in. There are various ways to track behaviour online, but as an example, if you search for ‘flights to sydney’, various bits of code on your browser and the website will register that you have entered that search. The next time you visit a site which is part of the advertising network, the displayed advertisements will likely show you ads for ‘flights to sydney’.

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Jan 28, 2020

Strategy

Posted by Growscore

Introduction to Inbound Marketing: The Importance of Content

If you’ve been told you need content by your agency or web developer, it’s probably because the emphasis that search engines such as Google are putting on having quality content. Content being knowledge, facts, opinion, video, other media is one method that search engines categorise and index your website for certain keywords.

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