Jan 10, 2020

Social Media

Posted by Growscore

Measuring Social Media Engagement KPIs 2020

Social media is such a very powerful tool that connects many individuals around the globe. Imagine a spider web interlinking every unit to connect and interact with each other. That’s why social media is the best platform that can be used to produce and share content with the goal to engage your market and attract qualified leads.

Engage your market - how important is this? Social media engagement is like an umbrella term for the important KPIs to look for in measuring the success of your social media marketing efforts. These are the likes, comments, retweets, and mentions your contents have been garnering and in return, prompting you to create more valuable content for your audience.

Different social media platforms have different featured engagement metrics. They are enumerated as follows: 

Facebook

  • Likes

  • Comments

  • Reactions

  • Clicks

  • Shares

  • Mentions

Twitter

  • Favourite

  • Retweets

  • Mentions

Linkedin

  • Likes

  • Comments

  • Shares

Instagram

  • Likes

  • Comments

  • Followers

  • Clicks

Youtube

  • Views

  • Shares

  • Subscribers

  • Likes

  • Comments

Due to many engagement metrics that show how audiences are interacting with your content, great tools are invented that would help you save hundreds of hours in a year in doing creative and comprehensive reports.

 

Hootsuite

Price: With Free 30-Day Trial /Paid plan starts at $19/month

Hootsuite is trusted by over 18+ million users in 175+ countries all over the world in managing their social media accounts. Facebook, Youtube, Twitter, Instagram, Pinterest, and LinkedIn - you can monitor all your accounts in one dashboard - that’s Hootsuite! One core feature of Hootsuite is showing your social media analytics - create and share overview social media performance reports within your specified timeframe, prove the ROI of your efforts, and track as well, your team’s performance.

 

Loomly

Price: With Free 15-Day Trial /Paid plan starts at $36/month

Loomly is empowering brand success for 3,900+ marketing teams around the world. Have a seamless control over your Facebook, Twitter, Instagram, Pinterest, and LinkedIn in our platform with Loomly. One exciting feature of Loomly is its ability to measure in real-time your posts’ performances once they have been published. You can then identify at a glance which topics and content types your audience is most interested in, and loop this information back into your planning process.

 

Tailwind

Price: With Free No Time Limit Trial/ Paid Plan Starts at 9.99/month

Tailwind is trusted by over 200,000 brands and agencies for their Pinterest and Instagram accounts. Gain deep insights, measure impact and guide your content strategy with rich, actionable reports for Pinterest and Instagram.

Conclusion 

Social Media Marketing is not a one-time big-time process. It is an ongoing conversation with your audience and experimentation by which strategy leaves an impression to your audience. Try one of these tools mentioned above and let us know what worked for you.

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